Download e-book for kindle: Aligned to Achieve: How to Unite Your Sales and Marketing by Tracy Eiler,Andrea Austin

By Tracy Eiler,Andrea Austin

ISBN-10: 1119291755

ISBN-13: 9781119291756

A shrewdpermanent, functional advisor to rocket-powered company growth

Aligned to Achieve places revenues and advertising at the related web page, making a profit 'dream workforce' that might force your company to new heights. shrewdpermanent, sensible causes, case reviews, and information advisor you towards motion over concept, and dozens of examples illustrate the tangible results of those alterations in motion at business-to-business businesses. Written through revenues and advertising and marketing executives who've made alignment paintings, this e-book is directed towards practitioners and leaders looking to crack the code of revenues and advertising and marketing alignment. Contributions by way of suggestion leaders and B2B executives offer clean point of view and nuanced course, whereas considerate, strategic, and well-supported assistance all through is helping you get rid of the hindrances status within the manner of your organization's monetary and strategic goals.

Misalignment among revenues and advertising and marketing is an age-old problem—frequently lamented, yet seldom addressed. As this schism grows amidst the evolving market, its results on best and base line functionality are being felt greater than ever sooner than. This ebook indicates you ways to deliver revenues and advertising and marketing jointly successfully as soon as and for all, leveraging their strengths to construct an unstoppable strength for growth.

  • Understand the price of misalignment and the riding forces at the back of it
  • Learn thoughts for bettering your tradition, approach, management, and know-how to begin and aid alignment
  • Identify the easiest areas to switch your revenues and advertising and marketing courses to kickstart collaboration and cooperation among your teams
  • Discover how different businesses are uniting their revenues and advertising groups right into a unmarried strength for growth
  • Walk away with functional suggestion on the right way to observe suggestion within the actual world

Misalignment is exasperating for everybody in revenues, advertising and marketing, and management. it is also dangerous for your organization's performance—but the matter isn't insurmountable. actually, lots of the hindrances it creates are self-inflicted, and completely inside keep an eye on of management. Aligned to Achieve is helping you determine and take away these hindrances, and construct a tradition of sustainable growth.

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Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth by Tracy Eiler,Andrea Austin


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